Alfa-Bank together with the World Wildlife Fund launched international plastic card Visa Classic

Alfa-Bank together with the World Wildlife Fund (WWF) — Russia issued the Visa Alfa Bank Express — WWF Russia co-brand card. This card enables the Bank’s customers to make their contribution to wildlife conservation in Russia: 0,3% of the amount of each purchase effected with the use of the card shall be transferred at the expense of the Bank to WWF, which will allocate these funds to environmental projects.

The new card “Visa Alfa Bank Express — WWF Russia” can serve as a main or supplementary debit card to the Bank’s customer tariff plan “Class!”, “Style”, “Status” and “Corporate”. To obtain the card customers only need to call the Telephone center on tel.+7 (095) 78-888-78 or approach any branch of Alfa Bank Express.

The Visa Alfa Bank Express — WWF Russia card also can be used as a usual means of payment to everyday purchases and cash withdrawal, both in Russia and abroad. Additionally, discounts of the Bank’s partners apply to the card.

In addition, Alfa-Bank allows its customers to transfer a one-off contribution to WWF Russia, and fill-in a standing order for an automatic transfer of some amount in favor of WWF Russia.
If the amount of contributions has exceeded 300 rubles during the year the Bank’s customer will be posted the WWF Russia supporter certificate, booklet “Welcome” and will become a member of the WWF’s “Panda” contributors group. If the contribution amount has exceeded 3,000 rubles during the year the Bank’s customer shall be awarded an honorary status “Earth keeper”. Each “keeper” will receive the “Silver Panda” badge, an individual certificate and a chance to participate in the WWF activities that include trips to reserves and national parks of Russia.

“The issue of the co-brand card with Alfa-Bank is a unique project of WWF in Russia. With this initiative we strive to draw attention of people towards the environment preservation”, — noted Alexander Gafin, a Member of the Board of Directors at Alfa-Bank.

The issue of the Visa Alfa Bank Express — WWF Russia co-brand card became possible due to the technological redesign of the SmartVista software that forms a base of the Bank’s processing center. The works were accomplished by the company Banking Production Center (BPC).