MasterCard in Europe named the winners of the 2006 European Co-Brand Partners of the Year Award. The Aeroflot — MasterCard — Alfa-Bank programme was acknowledged as the “Best Launch in 2005/2006”.
The four best Co-Brand Partners of the Year were selected by a panel of independent judges.
The Alfa-Bank — Aeroflot loyalty programme was launched to cater to the growing number of frequent fliers traveling with Aeroflot, the Russian national airline. The Aeroflot — MasterCard — Alfa-Bank is offered in Standard, Gold and Platinum formats with a varied points reward structure on all MasterCard purchases. The cards offer an extensive grace period, a recent development in the Russian Credit card market, and compliment the reward scheme with a series of merchant offers such as discounts at selected restaurants, car rental and hotel partners. Initial signs are that the programme is greatly appreciated by Alfa-Bank and Aeroflot customers. This success is a testament to the close teamwork of the two partners.
The panel of judges noted that overall the programme seemed to fulfill everything that one would expect from the launch of such a card.
According to Commercial Manager at Aeroflot Alexey Sidorov, “the combined expertise of Alfa-Bank and Aeroflot — recognized business leaders — assures the success of this product in the Russian market, as the card extends the range of products for both Aeroflot’s and the Bank’s customers”.
Head of Retail Business at Alfa-Bank Viktor Bashkirov commented at the awards ceremony. “At present the programme certainly meets all expectations placed on the launch of this Co-Brand Card. The Bank’s leading specialists were involved in the project to develop the concept and elaborate its marketing strategy. Alfa-Bank was among the first Russian banks to be awarded by MasterCard for the issuance of a loyalty Co-Brand Card that enables customers to enjoy the benefits of similar programmes operating successfully in the West”.
According to the Head of MasterCard Europe’s office in Russia Andrey Korolev, “Russian banks are showing clear progress in the development of co-branding, and I congratulate Alfa-Bank and Aeroflot on their victory in this prestigious contest, in which leading European companies and banks traditionally participate. The partners have managed to design a brand new product. Aeroflot — MasterCard — Alfa-Bank cardholders may now obtain free tickets while traveling, as well as enjoy varied discounts with no need to travel frequently with Aeroflot or essentially change their habits — it is enough merely to use the card for everyday purchases”.
Showing posts with label mastercard. Show all posts
Showing posts with label mastercard. Show all posts
Monday, September 18, 2006
Thursday, January 26, 2006
Time to travel with a new Alfa Bank card!
Alfa Bank, Aeroflot and MasterCard announced today the launch of a new service for travel-lovers, a co-brand card. This service will bring a new range of benefits to Alfa Bank and Aeroflot clients. The service welcome new members to Aeroflot Bonus Programme and helps Programme Members to earn valuable miles every time they use their Aeroflot-MasterCard-Alfa-Bank card for payment.
Aeroflot Bonus Members can use their miles to obtain two types of Travel Awards — Upgrades when they are traveling on business, and Free Tickets for them and their family to make leisure trips. Miles can be earned exclusively for travel on scheduled Aeroflot-Russian Airlines flights and Aeroflot Bonus Partner Airlines flights or through the purchase of applicable service from Aeroflot Bonus Partners, according to agreements between a Partner and Aeroflot Bonus.
Today, this service is available to Alfa-Bank Moscow-based customers, while in the nearest future this co-brand card will be offered to the customers in regions.
«This new co-brand card gives our clients an opportunity to realize their most exciting dreams and wishes while traveling. And it is perfectly well designed especially for frequent traveling Gold and Silver cards holders,» says Viktor Bashkirov, Head of Alfa-Bank's Retail Business and Member of the Executive Board.
«This is an excellent example of the mutually beneficial cooperation between our companies. We see it as a new step to deliver the best quality services meeting the life style of our clients», noted Peter Aven, President of Alfa-Bank, Valery Okulov, General Director of JSC «Aeroflot» and Bella Stavchanski, Senior Vice President of MasterCard Europe in Central and Eastern Europe at the press-conference in Moscow on Thursday January 26.
For more information please contact:
Aeroflot
Irina Dannenderg
Tel. +7 495 752-90-71
MasterCard
Maria Sinitsyna
Tel. +7 495 937-77-10
Aeroflot Bonus Members can use their miles to obtain two types of Travel Awards — Upgrades when they are traveling on business, and Free Tickets for them and their family to make leisure trips. Miles can be earned exclusively for travel on scheduled Aeroflot-Russian Airlines flights and Aeroflot Bonus Partner Airlines flights or through the purchase of applicable service from Aeroflot Bonus Partners, according to agreements between a Partner and Aeroflot Bonus.
Today, this service is available to Alfa-Bank Moscow-based customers, while in the nearest future this co-brand card will be offered to the customers in regions.
«This new co-brand card gives our clients an opportunity to realize their most exciting dreams and wishes while traveling. And it is perfectly well designed especially for frequent traveling Gold and Silver cards holders,» says Viktor Bashkirov, Head of Alfa-Bank's Retail Business and Member of the Executive Board.
«This is an excellent example of the mutually beneficial cooperation between our companies. We see it as a new step to deliver the best quality services meeting the life style of our clients», noted Peter Aven, President of Alfa-Bank, Valery Okulov, General Director of JSC «Aeroflot» and Bella Stavchanski, Senior Vice President of MasterCard Europe in Central and Eastern Europe at the press-conference in Moscow on Thursday January 26.
For more information please contact:
Aeroflot
Irina Dannenderg
Tel. +7 495 752-90-71
MasterCard
Maria Sinitsyna
Tel. +7 495 937-77-10
Tuesday, September 7, 2004
MasterCard officially affirms stable operation of Alfa-Bank's MasterCard plastic cards
Due to a number of refusals to serve Alfa-Bank’s MasterCard plastic cards, the international payment system MasterCard states that there has been no operations blocked using Alfa-Bank’s MasterCard plastic cards.
All the valid Alfa-Bank’s MasterCard plastic cards are continuing to operate in a normal business order both using the bank’s retail network and through ATMs in Alfa-Bank’s branches and in other banks in Russia and abroad.
Alfa-Bank has always met and will continue to meet all its financial obligations in full, including those on operations through the use of plastic cads.
All the valid Alfa-Bank’s MasterCard plastic cards are continuing to operate in a normal business order both using the bank’s retail network and through ATMs in Alfa-Bank’s branches and in other banks in Russia and abroad.
Alfa-Bank has always met and will continue to meet all its financial obligations in full, including those on operations through the use of plastic cads.
Monday, October 30, 2000
Alfa-Bank, Russia's first bank to issue Eurocard-Mastercard Virtual cards
Eurocard-MasterCard Virtual Card is accessible to each user of the global computer network, whose installment and service cost is only US$5 million for one year. The first installment, which can be spent any time, is only US$20.
The new card is a necessity for those who would like to use the services of virtual stores, while classical bankcards for Internet payments are still not considered safe.
Eurocard-MasterCard Virtual Cards are only intended to make payments in virtual stores. They can not be used to pay for goods and services in regular stores and retail service outlets, to receive cash, or to make hotel, ticket, and travel reservations.
Such a limitation is directed to a particular market segment to increase the level of security on the Internet. Separating traditional non-cash payments and payments made on the Internet allows Alfa-Bank clients to ensure security when working with personal accounts.
The network for Alfa-Bank cards is rather large, including all virtual stores that accept Eurocard-MasterCard. Due to the expanding use of the Intrernet in Russia, strong growth of online business is predicted. Runet already has more than 500 virtual stores. Alfa-Bank is proud to offer clients and all Internet users a new convenient, cheap, and safe way to make purchases.
Alfa-Bank's Senior Vice-President Vladimir Izutin states, "Recently Europay International actively promotes its high-tech products in Russia's plastic card and e-commerce markets. Alfa-Bank closely cooperates with Europlay in this area. Issuing the new product, Eurocard/MasterCard Virtual Card, is not only the first but a very important step in developing a secure e-commerce system in Russia. In the future we are planning other joint projects in the area of e-commerce security."
Alfa-Bank is planning to develop its e-commerce business and offers clients new, more complex, interesting products for the Internet. Alfa-Bank is ready to provide acquiring services to retail outlets that wish to sell services or products online.
Alfa-Bank is a universal and high-tech bank. According to the size of capital and the increase of assets, the bank is one of Russia's five largest banks. The bank has more than 60 regional branches throughout Russia, Kazakhstan, and the Ukraine. Alfa-Bank is a leader in plastic card technology with more than 100,000 plastic cards issued. Its market share is 10% for acquiring services.
The Europay International payment system with corporate offices located in Waterloo, Belgium, is a leading European company, which provides special products and services to more than 9,000 units. Currently, there are 250 million Eurocard/MasterCard, Maestro, Cirrus, and eurocheque cards in circulation. These cards are used as debit and credit cards in Europe and throughout the world and have access to 256,500 ATMs located in 41 countries throughout the world.
The alliance between MasterCard International and Europay provides banks with payment products that are accepted at 577,000 ATMs and more than 18 million retail outlets located in all corners of the world. On Europay's site, products and services are discussed in detail. The site describes support systems that provide banks e-commerce solutions, card technologies based on microsystems, security and risk management, and converting to the Euro.
The new card is a necessity for those who would like to use the services of virtual stores, while classical bankcards for Internet payments are still not considered safe.
Eurocard-MasterCard Virtual Cards are only intended to make payments in virtual stores. They can not be used to pay for goods and services in regular stores and retail service outlets, to receive cash, or to make hotel, ticket, and travel reservations.
Such a limitation is directed to a particular market segment to increase the level of security on the Internet. Separating traditional non-cash payments and payments made on the Internet allows Alfa-Bank clients to ensure security when working with personal accounts.
The network for Alfa-Bank cards is rather large, including all virtual stores that accept Eurocard-MasterCard. Due to the expanding use of the Intrernet in Russia, strong growth of online business is predicted. Runet already has more than 500 virtual stores. Alfa-Bank is proud to offer clients and all Internet users a new convenient, cheap, and safe way to make purchases.
Alfa-Bank's Senior Vice-President Vladimir Izutin states, "Recently Europay International actively promotes its high-tech products in Russia's plastic card and e-commerce markets. Alfa-Bank closely cooperates with Europlay in this area. Issuing the new product, Eurocard/MasterCard Virtual Card, is not only the first but a very important step in developing a secure e-commerce system in Russia. In the future we are planning other joint projects in the area of e-commerce security."
Alfa-Bank is planning to develop its e-commerce business and offers clients new, more complex, interesting products for the Internet. Alfa-Bank is ready to provide acquiring services to retail outlets that wish to sell services or products online.
Alfa-Bank is a universal and high-tech bank. According to the size of capital and the increase of assets, the bank is one of Russia's five largest banks. The bank has more than 60 regional branches throughout Russia, Kazakhstan, and the Ukraine. Alfa-Bank is a leader in plastic card technology with more than 100,000 plastic cards issued. Its market share is 10% for acquiring services.
The Europay International payment system with corporate offices located in Waterloo, Belgium, is a leading European company, which provides special products and services to more than 9,000 units. Currently, there are 250 million Eurocard/MasterCard, Maestro, Cirrus, and eurocheque cards in circulation. These cards are used as debit and credit cards in Europe and throughout the world and have access to 256,500 ATMs located in 41 countries throughout the world.
The alliance between MasterCard International and Europay provides banks with payment products that are accepted at 577,000 ATMs and more than 18 million retail outlets located in all corners of the world. On Europay's site, products and services are discussed in detail. The site describes support systems that provide banks e-commerce solutions, card technologies based on microsystems, security and risk management, and converting to the Euro.
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